The Danger of Using Stock Photography

From engadget, MSI and Asus both Photoshopped in their laptops from a stock photograph… where the original image was a MacBook! You can see the original pic on the link. This is always the fear in using stock photography since you never know where else it will turn up. A competitor using it is the worst nightmare come true for these marketers since obviously they want to differentiate from their competitors, not be the same.

The danger of using stock photography is not only about finding the EXACT same image as in this case, but also that we DON’T differentiate and we ALL start to look the same when we are all getting photos from the same image libraries. Investing in original photography and illustration can be a longer process, but can add a lot in terms of differentiation and originality.