Comments on: 4 Assumptions to Avoid When Building a Website http://convertinnovations.com/2008/06/4-assumptions-to-avoid-when-building-a-website/ Marketing Strategy and Online Marketing Sun, 05 Sep 2010 05:30:41 +0000 http://wordpress.org/?v=2.6.2 By: Stefanie http://convertinnovations.com/2008/06/4-assumptions-to-avoid-when-building-a-website/#comment-23 Stefanie Mon, 09 Jun 2008 23:35:23 +0000 http://convertinnovations.com/?p=36#comment-23 <p>Yes - it is a shame that so little demographic research is absent in the B2B world when it is now so easy and cheap to do. I think a lot of businesses still put the bare minimum into their websites, and that is why they get the bare minimum out of it. Then they think that the web is not a good medium for them - but it is really because they didn't get the full potential out of it in the first place! </p> Yes - it is a shame that so little demographic research is absent in the B2B world when it is now so easy and cheap to do. I think a lot of businesses still put the bare minimum into their websites, and that is why they get the bare minimum out of it. Then they think that the web is not a good medium for them - but it is really because they didn’t get the full potential out of it in the first place!

]]> By: Lindsay http://convertinnovations.com/2008/06/4-assumptions-to-avoid-when-building-a-website/#comment-22 Lindsay Mon, 09 Jun 2008 19:43:30 +0000 http://convertinnovations.com/?p=36#comment-22 <p>Oh, to have that first element emblazoned on certain foreheads! The "we like it, so they will" mentality is so prevalent throughout the web, but especially in the B2B world where target market research on a website is so often absent. </p> <p>SEO is essential -- heck, it's my field! -- but the rest of good marketing...knowing your demographic and THEIR preferences is just as important to web site success. Passing this post on to some who need to know that! LOL! </p> Oh, to have that first element emblazoned on certain foreheads! The “we like it, so they will” mentality is so prevalent throughout the web, but especially in the B2B world where target market research on a website is so often absent.

SEO is essential — heck, it’s my field! — but the rest of good marketing…knowing your demographic and THEIR preferences is just as important to web site success. Passing this post on to some who need to know that! LOL!

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