A recent story in The Guardian reports Europe’s biggest media buyer, Carat (part of the Aegis marketing empire) saying that online advertising is poised to overtake radio in terms of audience:
Globally all areas of advertising except newspapers are expected to
see some increase in advertising spending this year. But rapid growth
in online advertising - predicted to be up 23.7% compared with 28.8%
last year - will mean its total share of all advertising spending will
increase to 8.6% this year, overtaking radio at 7.4%.
This rapid growth in online advertising will be an exciting development for everyone in the industry.
