Do you have a product or service that you want to test with potential customers before releasing it to the market? That’s a good idea: effective market research can ensure you go public with confidence. Luckily, Convert Innovations is now offering professionally-managed focus groups to our clients.
“Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out. It’s all about timing.”
- Stacey Charter
A recent Harvard Business Review article called Why Small Businesses Will Win in this Economy shows that small businesses are getting deals that they never had before. Writer [...]
As a kid, I loved the “Choose Your Own Adventure” books. I found it interesting that depending on how you chose to read the book, it would turn out with a different ending. There were usually some endings that were more “winning” than “losing”. At first reading, I would always try to figure out what [...]
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That’s a quote from strategy guru Michael Porter of Harvard’s famed business school, one I think makes a lot of sense.
In my first year as a marketing consultant, I found that the biggest challenge I faced is that many clients resisted committing to a brand. Instead, they wanted to be [...]
I was interested to see that Google has recently released a Display Ad creation tool (see video tutorial below). The tool allows people to create display ads (almost) just as easily as the text-based ones. There are quite a few templates, and some samples I have seen floating around the web have been looked very nice. It looks like Google has done it again, since they saw a barrier to people doing business with them (that not everyone can create a nice looking ad) and they found a way to overcome it.
A few tips from Seth Godin in a recent online conference. Click on the links and you can see the two short videos.
1. No One Cares About You (On the Internet): When he says “you” he means marketers who are trying to sell online. Television was a medium invented to sell advertising, whereas the internet [...]
A recent story in The Guardian reports Europe’s biggest media buyer, Carat (part of the Aegis marketing empire) saying that online advertising is poised to overtake radio in terms of audience:
Globally all areas of advertising except newspapers are expected to
see some increase in advertising spending this year. But rapid growth
in online advertising - predicted to [...]
Marketing has an “I” in it. It also has a “ME”, albeit separated by an “ark”. And - I find too many times, in too many meetings, the “I” and “ME” assert themselves too much into the projects. Someone doesn’t like a paragraph. Someone does not like a button, or a color. Or their boss [...]
I have always been fascinated by people who buy nearly bankrupt companies, turn them around, then sell them for a neat profit. Now, there are companies out there that do the same thing for brands. Take River West brands for example. They are bringing back Salon Selectives. Daneen from Spoiled Pretty quotes the following:
“The re-introduction [...]
