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When writing Adwords ads, you have very little creative room to work with. You have to make your point quickly within a tiny space. Oh, and there’s a good chance there are other ads next to yours competing for audience attention. Here are a few tips to help make your ads stand out and convert [...]
I was at the SES Toronto conference the other week, and a speaker went in front of the audience and showed his results for the search term “pink roses”. He went through all of the Google PPC ads for pink roses and noted that very very few of the sites that had PPC ads on [...]
We recently released a site for Condo-Garage, a condo built especially for cars. It is a very innovative idea, so I was excited to take on the project. This is the first automobile condo in Canada. The main challenges of the project were:
1. This is a high-end product, so we had to be more aspirational [...]
