“Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out. It’s all about timing.”
- Stacey Charter
A recent Harvard Business Review article called Why Small Businesses Will Win in this Economy shows that small businesses are getting deals that they never had before. Writer [...]
As a kid, I loved the “Choose Your Own Adventure” books. I found it interesting that depending on how you chose to read the book, it would turn out with a different ending. There were usually some endings that were more “winning” than “losing”. At first reading, I would always try to figure out what [...]
That’s a quote from strategy guru Michael Porter of Harvard’s famed business school, one I think makes a lot of sense.
In my first year as a marketing consultant, I found that the biggest challenge I faced is that many clients resisted committing to a brand. Instead, they wanted to be [...]
What Convert Can Do For Your Business
A recent story in The Guardian reports Europe’s biggest media buyer, Carat (part of the Aegis marketing empire) saying that online advertising is poised to overtake radio in terms of audience:
Globally all areas of advertising except newspapers are expected to
see some increase in advertising spending this year. But rapid growth
in online advertising - predicted to [...]
Marketing has an “I” in it. It also has a “ME”, albeit separated by an “ark”. And - I find too many times, in too many meetings, the “I” and “ME” assert themselves too much into the projects. Someone doesn’t like a paragraph. Someone does not like a button, or a color. Or their boss [...]
In an increasingly complex IT environment, it is sometimes difficult to know how to present a new system, such as an intranet to a group of world-weary users. Usually the managers, developers and content producers involved in the project are excited about it, imagining the possibilities with the new technology and the new options for [...]
There are many options for those interested in implementing live chat. In this overview, I am going to talk about handling chat internally for both small companies with owners/operators responding to chats, and for large organizations who have internal call centers. I will also discuss outsourcing Live Chat for medium to large companies.
What is Live [...]
