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A few tips from Seth Godin in a recent online conference. Click on the links and you can see the two short videos.
1. No One Cares About You (On the Internet): When he says “you” he means marketers who are trying to sell online. Television was a medium invented to sell advertising, whereas the internet [...]
Well, I posted an article about Facebook on this blog a few weeks ago, and now we are suddenly doing three Facebook campaigns! The power of social media :)! While I was building my first page, I took some time to try to find useful information on it. Facebook does have a guide on creating [...]
By now, most people have heard of Blendtech’s Viral Marketing campaign. Willitblend was a phenomenon that experienced nearly instant success on Digg.com and their series of YouTube videos got over 100 million views. The videos show the company’s CEO blending different objects, the most popular of which was the iPhone shown above.
The campaign can be [...]
I was at a conference the other week, and I heard some marketers from the major banks complaining that their investment in Facebook was not a success, since they have brands that are not appealing with the social media crowd.
I found the opposite while I was creating a campaign for Getoutside shoes, a Toronto Queen [...]
