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I was interested to see that Google has recently released a Display Ad creation tool (see video tutorial below). The tool allows people to create display ads (almost) just as easily as the text-based ones. There are quite a few templates, and some samples I have seen floating around the web have been looked very nice. It looks like Google has done it again, since they saw a barrier to people doing business with them (that not everyone can create a nice looking ad) and they found a way to overcome it.
When writing Adwords ads, you have very little creative room to work with. You have to make your point quickly within a tiny space. Oh, and there’s a good chance there are other ads next to yours competing for audience attention. Here are a few tips to help make your ads stand out and convert [...]
I was at the SES Toronto conference the other week, and a speaker went in front of the audience and showed his results for the search term “pink roses”. He went through all of the Google PPC ads for pink roses and noted that very very few of the sites that had PPC ads on [...]
Call me naive, but I truly believe that no one goes out to build a website that is confusing to navigate, illogical, impossible to find or design-challenged. I think that the biggest reason why websites like these are built is because designers, developers, marketers and managers all make assumptions that negatively affect a website. It [...]
Most marketers know to submit their new sites to the Yahoo directory and to DMOZ. Beyond that, it can sometimes be very overwhelming to find which directory is right, since there are an overwhelming amount of them.
The two main reasons to submit a site to a directory is to: a) get more traffic; b) rank [...]
One trend that I have been following for the past few years is multivariate testing (MVT). In statistics, multivariate testing is a way to test a hypothesis on a complex, multivariable system. In internet marketing, multivariate testing is a way to test several different elements at once in a live environment. A webpage has many [...]
Once I tell people what I do, one of the most popular questions I get, whether it be during cocktail small talk or at client presentations, is: “How to get a bunch of relevant traffic to their site quickly” and one of my answers is usually “market through deals sites”.
And, I get a surprised look [...]
My Client, Career Counselor Michael Reddy, was looking to get more leads for his The Right Mountain career counseling program. The program is high-end, targeted towards professionals who are changing their careers. The program encourages people to look within themselves to find out what career path would be most appropriate for them.
Results: increased lead amount [...]
I was at the Massive Technology Show today at the Metro Toronto Convention Centre. It was pretty interesting, though it is only in its first year, so still ramping up from an attendance standpoint (about 200 deligates, compared to 6,000 for the same but more established show in Vancouver).
But, there was an interesting session called [...]
