I have been doing research for a client on display advertising (some may still
know it as banner advertising but really that name represents only one
size) lately, and was surprised by some of the findings. Here is some
stuff I wanted to share publicly:
- The typical clickthrough rate is between 0.1-0.3%.
Clickthroughs on display advertising has been going [...]
On most sites that I have managed, the homepage is not in first place. Sometimes it can rank as low as third. Is that a
surprise? It shouldn’t be. Most site owners know that internally
everyone wants a piece of the homepage but further analysis may
determine that your home page is not as important as people think. [...]
As a Canadian E-Marketing Manager, I have worked as a Canadian
sub-division of large American companies, and a Multinational Marketer
for the International head office for a Canadian company. Since
Canadians speak American (I mean… English) the question about whether
or not a Canadian site should be exists, when there is a perfectly good
American site, frequently comes up. I [...]
