<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Convert</title>
	<atom:link href="http://convertinnovations.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://convertinnovations.com</link>
	<description>Marketing Strategy and Online Marketing</description>
	<pubDate>Sat, 20 Mar 2010 00:01:32 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Focus Groups and Co-Creation Events from Convert Innovations - Don&#8217;t Go to Market Without Them!</title>
		<link>http://convertinnovations.com/2009/08/focus-groups-and-co-creation-events-from-convert-innovations-dont-go-to-market-without-them/</link>
		<comments>http://convertinnovations.com/2009/08/focus-groups-and-co-creation-events-from-convert-innovations-dont-go-to-market-without-them/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:38:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Assess]]></category>

		<category><![CDATA[New]]></category>

		<category><![CDATA[business development]]></category>

		<category><![CDATA[co-creation]]></category>

		<category><![CDATA[co-creation event]]></category>

		<category><![CDATA[focus]]></category>

		<category><![CDATA[focus group]]></category>

		<category><![CDATA[focus groups]]></category>

		<category><![CDATA[group]]></category>

		<category><![CDATA[groups]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product development]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=298</guid>
		<description><![CDATA[Do you have a product or service that you want to test with potential customers before releasing it to the market? That's a good idea: effective market research can ensure you go public with confidence. Luckily, Convert Innovations is now offering professionally-managed focus groups to our clients.]]></description>
		<wfw:commentRss>http://convertinnovations.com/2009/08/focus-groups-and-co-creation-events-from-convert-innovations-dont-go-to-market-without-them/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Small is the New Big During the Recession</title>
		<link>http://convertinnovations.com/2009/05/small-is-the-new-big-during-the-recession/</link>
		<comments>http://convertinnovations.com/2009/05/small-is-the-new-big-during-the-recession/#comments</comments>
		<pubDate>Thu, 14 May 2009 02:07:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=285</guid>
		<description><![CDATA[“Life is all about timing&#8230; the unreachable becomes reachable, the unavailable become available, the unattainable&#8230; attainable. Have the patience, wait it out. It&#8217;s all about timing.”
- Stacey Charter
A recent Harvard Business Review article called Why Small Businesses Will Win in this Economy shows that  small businesses are getting deals that they never had before. Writer [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2009/05/small-is-the-new-big-during-the-recession/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Choose Your Own Marketing and Sales Adventure - New Prospects</title>
		<link>http://convertinnovations.com/2009/05/choose-your-own-marketing-and-sales-adventure-new-prospects/</link>
		<comments>http://convertinnovations.com/2009/05/choose-your-own-marketing-and-sales-adventure-new-prospects/#comments</comments>
		<pubDate>Fri, 08 May 2009 01:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=279</guid>
		<description><![CDATA[As a kid, I loved the “Choose Your Own Adventure” books. I found it interesting that depending on how you chose to read the book, it would turn out with a different ending. There were usually some endings that were more “winning” than “losing”. At first reading, I would always try to figure out what [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2009/05/choose-your-own-marketing-and-sales-adventure-new-prospects/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Convert Innovations Introduces Blogging and Vlogging service</title>
		<link>http://convertinnovations.com/2009/03/convert-marketing-innovations-introduces-blogging-and-vv-logging-service/</link>
		<comments>http://convertinnovations.com/2009/03/convert-marketing-innovations-introduces-blogging-and-vv-logging-service/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 21:16:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=263</guid>
		<description><![CDATA[Convert's new blog and vlog service]]></description>
		<wfw:commentRss>http://convertinnovations.com/2009/03/convert-marketing-innovations-introduces-blogging-and-vv-logging-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Essence of Strategy is Choosing What Not to Do</title>
		<link>http://convertinnovations.com/2008/11/the-essence-of-strategy-is-choosing-what-not-to-do/</link>
		<comments>http://convertinnovations.com/2008/11/the-essence-of-strategy-is-choosing-what-not-to-do/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 05:39:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=233</guid>
		<description><![CDATA[That’s  a quote from strategy guru Michael Porter of Harvard’s famed business  school, one I think makes a lot of sense.
In  my first year as a marketing consultant, I found that the biggest challenge  I faced is that many clients resisted committing to a brand. Instead,  they wanted to be [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/11/the-essence-of-strategy-is-choosing-what-not-to-do/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Our imagination is the only limit to what we can hope to have in the future.</title>
		<link>http://convertinnovations.com/2008/11/our-imagination-is-the-only-limit-to-what-we-can-hope-to-have-in-the-future/</link>
		<comments>http://convertinnovations.com/2008/11/our-imagination-is-the-only-limit-to-what-we-can-hope-to-have-in-the-future/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 22:00:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=152</guid>
		<description><![CDATA[What Convert Can Do For Your Business]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/11/our-imagination-is-the-only-limit-to-what-we-can-hope-to-have-in-the-future/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Subverting the Designer with Google Display Ads? Not Really&#8230;</title>
		<link>http://convertinnovations.com/2008/10/subverting-the-designer-with-google-display-ads-not-really/</link>
		<comments>http://convertinnovations.com/2008/10/subverting-the-designer-with-google-display-ads-not-really/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 12:00:00 +0000</pubDate>
		<dc:creator>Stefanie Sigurdson</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=5</guid>
		<description><![CDATA[I was interested to see that Google has recently released a Display Ad creation tool (see video tutorial below). The tool allows people to create display ads (almost) just as easily as the text-based ones. There are quite a few templates, and some samples I have seen floating around the web have been looked very nice. It looks like Google has done it again, since they saw a barrier to people doing business with them (that not everyone can create a nice looking ad) and they found a way to overcome it.]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/10/subverting-the-designer-with-google-display-ads-not-really/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No One Cares About You and Real Social Networking by Seth Godin</title>
		<link>http://convertinnovations.com/2008/10/no-one-cares-about-you-and-real-social-networking-by-seth-godin/</link>
		<comments>http://convertinnovations.com/2008/10/no-one-cares-about-you-and-real-social-networking-by-seth-godin/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 20:43:15 +0000</pubDate>
		<dc:creator>Stefanie Sigurdson</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=6</guid>
		<description><![CDATA[A few tips from Seth Godin in a recent online conference. Click on the links and you can see the two short videos.
1. No One Cares About You (On the Internet): When he says &#8220;you&#8221; he means marketers who are trying to sell online. Television was a medium invented to sell advertising, whereas the internet [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/10/no-one-cares-about-you-and-real-social-networking-by-seth-godin/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Global Forecast - Online to Overtake Radio Advertising</title>
		<link>http://convertinnovations.com/2008/09/global-forecast-online-to-overtake-radio-advertising/</link>
		<comments>http://convertinnovations.com/2008/09/global-forecast-online-to-overtake-radio-advertising/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 03:02:46 +0000</pubDate>
		<dc:creator>Stefanie Sigurdson</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=10</guid>
		<description><![CDATA[A recent story in The Guardian reports Europe&#8217;s biggest media buyer, Carat (part of the Aegis marketing empire) saying that online advertising is poised to overtake radio in terms of audience:
Globally all areas of advertising except newspapers are expected to
see some increase in advertising spending this year. But rapid growth
in online advertising - predicted to [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/09/global-forecast-online-to-overtake-radio-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Taking the I and the ME out of Marketing</title>
		<link>http://convertinnovations.com/2008/09/taking-the-i-and-the-me-out-of-marketing/</link>
		<comments>http://convertinnovations.com/2008/09/taking-the-i-and-the-me-out-of-marketing/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 01:43:59 +0000</pubDate>
		<dc:creator>Stefanie Sigurdson</dc:creator>
		
		<category><![CDATA[New]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://convertinnovations.com/?p=11</guid>
		<description><![CDATA[Marketing has an &#8220;I&#8221; in it. It also has a &#8220;ME&#8221;, albeit separated by an &#8220;ark&#8221;. And - I find too many times, in too many meetings, the &#8220;I&#8221; and &#8220;ME&#8221; assert themselves too much into the projects. Someone doesn&#8217;t like a paragraph. Someone does not like a button, or a color. Or their boss [...]]]></description>
		<wfw:commentRss>http://convertinnovations.com/2008/09/taking-the-i-and-the-me-out-of-marketing/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
