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	<title>Convert Innovations</title>
	<link>http://convertinnovations.com</link>
	<description>Marketing Strategy, Online Marketing and Marketing Project Management</description>
	<lastBuildDate>Fri, 24 Feb 2012 17:06:09 +0000</lastBuildDate>
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		<title>Our 30-Point Mobile Website Inspection</title>
		<description><![CDATA[Is your website mobile-ready? Here are some reasons why it should be:  1. One half of all local searches are done through mobile: This means that if your site is not optimized for mobile, you are giving a weak user experience to fully one half of your users.  2. By 2014, mobile should overtake desktop [...]]]></description>
		<link>http://convertinnovations.com/2012/02/mobile-website-review/</link>
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		<title>The Mobile Website Difference</title>
		<description><![CDATA[Building mobile-ready websites is a very different proposition from building standard sites. The design is different, the technology is different, and in many cases even the purpose of the site is different. In terms of technology, the key is HTML5. This is a relatively new web programming language that is key in building mobile websites. It allows for [...]]]></description>
		<link>http://convertinnovations.com/2012/02/the-mobile-website-difference/</link>
			</item>
	<item>
		<title>Facebook Page Creation Guide</title>
		<description><![CDATA[Are you creating a business page on Facebook? Take a look at our introductory video on the ins and outs of creating a Facebook business page.]]></description>
		<link>http://convertinnovations.com/2012/02/facebook-page-creation-guide/</link>
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		<title>Mobile Website Developer Wanted</title>
		<description><![CDATA[We are looking for a mobile website developer to create a mobile version of a North American Website for a large Toronto-based multi-location company. This will be a version of an existing site with automatic mobile browser detection. We will be working on the writing and UX of the site, but you will be working [...]]]></description>
		<link>http://convertinnovations.com/2011/11/mobile-website-developer-wanted/</link>
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		<title>iPad App Developer Wanted</title>
		<description><![CDATA[We are developing an app for babies similar to Alpha Baby. This will be a highly interactive, colourful and sound-enabled app that will allow babies to enjoy using the iPad. The app will feature different original animals, making sounds and speaking in languages including: English, French, Spanish, Japanese and Mandarin Chinese. We are looking for [...]]]></description>
		<link>http://convertinnovations.com/2011/10/ipad-developer-wanted/</link>
			</item>
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		<title>What is Strategy &#8211; Michael Porter</title>
		<description><![CDATA[In this compelling video of Michael Porter, he discusses &#8220;What is Strategy&#8221; and the common pitfalls in defining strategic directions for firms. For him, strategy is about being different. &#8220;It means deliberately choosing a different set of activities to deliver a unique mix of value.&#8221;* Strategy is about competitive position. He defines it as &#8220;a combination [...]]]></description>
		<link>http://convertinnovations.com/2011/10/what-is-strategy-michael-porter/</link>
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		<title>Conducting Marketing Audits &#8211; Important Questions</title>
		<description><![CDATA[We are all so busy implementing the latest programs according to the needs of Management, other department heads, employees and others. But, this scatter shot approach is not always beneficial, and it can turn the marketing department into a home for pet projects instead of an important revenue-generating centre. We all want to satisfy our [...]]]></description>
		<link>http://convertinnovations.com/2011/10/conducting-marketing-audits-important-questions/</link>
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		<title>Why I Am a Social Media Skeptic</title>
		<description><![CDATA[As a marketer, and a creative person in general, I am always excited to see and try the latest innovations our industry has to offer. When Social Media (SM) first emerged as as a medium, I was very enthusiastic, and ran a number of tests. As I got into it, some were very, very successful, [...]]]></description>
		<link>http://convertinnovations.com/2011/10/why-i-am-a-social-media-marketing-skeptic/</link>
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		<title>Steve Jobs: The Greatest Entrepreneur of Our Generation (So Far)</title>
		<description><![CDATA[On the announcement of his passing on Wednesday, I got to thinking about his contributions to this world and came to this conclusion: Steve Jobs is the greatest entrepreneur of our generation. He brought us so many inventions, including the Mac, the iPad, the iPhone and the iPad. He changed the way we consume music [...]]]></description>
		<link>http://convertinnovations.com/2011/10/steve-jobs-the-greatest-entrepreneur-of-our-generation-so-far/</link>
			</item>
	<item>
		<title>Educational Blogger Wanted</title>
		<description><![CDATA[Are you ready to make the world a better place? Are you able to inspire? An international tutoring company is looking for a web writer based in the Toronto area. The job will be to provide an education-based blog every week. Must-haves: - a love of learning - ability to inspire - cultural sensitivity - [...]]]></description>
		<link>http://convertinnovations.com/2011/10/educational-blogger-wanted/</link>
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