Mobile

February 6th, 2012 · · No comments
Reaching the customer of today and tomorrow: mobile marketing and development
We are in the early stages of a radical transformation of human communication: the explosion of mobile communication.
Increasingly, people are accessing social media and the Internet through their portable devices rather than PC and laptops. What’s more, phone and tablet applications (apps) are becoming a powerful way for businesses to reach their customers — and equip their employees with advanced tools.
As if that wasn’t enough, the advent of the HTML5 programming language allows for the creation of universally accessible, content-rich web apps that do not require additional, resource-hungry technologies like Flash or Java. Even though they are hosted online, they operate exactly like installed apps.
And why should anyone wish to make use of these technologies? Why should they move beyond standard
Google or social media marketing?
The figures speak for themselves:
  • In 2010, mobile data traffic was triple the size the entire Internet was in 2000.
  • More than half of all video traffic is now viewed on mobile devices.
  • On average, tablets generate five times more traffic than smartphones.
  • Worldwide mobile data traffic is expected to increase 26-fold between 2010 and 2015.
  • Mobile network speeds are expected to increase 10-fold by 2015.
  • Two-thirds of mobile data traffic will be video by 2015.
  • By 2015, there will be one mobile device for every person on earth.
(all figures from Cisco)
Imagine it’s 1999 and online marketing is about to explode. Wouldn’t it be nice to travel back in time and get in on the ground floor?
Well, that time has come around again, this time with mobile devices. Don’t let the opportunity pass you by. Get in while the market is still new!