Online Marketing – Creative Strategies Measurable Results
One of the most exciting things that we have experienced over the years is seeing online marketing change and grow. Since the very beginning, online technology has presented an opportunity to measure conversions more accurately than ever before. Unfortunately, many agencies do not take this opportunity.
After years in the industry, here is our marketing philosophy:
- The beginning of any marketing plan should be absolutely about creativity and new ideas.
- All marketing activity should focus on the user first. Whether it is building profiles, doing walk-throughs or even simply putting yourself in the shoes of the user, it is absolutely vital to think of the user above all else.
- Every initiative should be tested before releasing it. No major investment should be made without a test with one location, in one market or a small piece of whatever site you are investing in.
- All campaigns should measure conversions – not clicks or impressions.
- Every initiative should have a goal in mind: awareness, conversions or loyalty. These goals should be measured on a regular basis.
With this philosophy we have propelled companies, from local retailers to startups to franchise networks to multinational corporations to incredible results.
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